![]() ![]() ![]() ![]() How your e-newsletters display in different contexts can vary considerably. Typically, apps that provide a spam score also give you suggestions on how to improve your newsletter so that the chances of a safe delivery are maximized - follow them! Step 2: Check that your e-newsletter is displaying correctly You need this score to be as low as possible. As the name suggests, this indicates how likely it is that an email service provider will put your newsletter in a spam folder rather than the main inbox. Now, some email marketing apps also provide you with a ‘spam score’ for any newsletters you create. Not all email providers will display your messages in the same way. It’s very important to test your e-newsletters in a variety of email programs before sending, to ensure they will arrive safely in your subscribers’ inboxes. Add engaging preview text to your messages - this is the text that appears beside your subject line in an inbox.to them, and encourage readers to share your content. Make your newsletters easily shareable - add forward to a friend buttons, social media icons etc.You can use personalization in subject lines and email copy to create much more ‘targeted’, relevant newsletters. Email marketing tools let you perform ‘mail merges’ that insert names, company names, product details and just about anything else into your newsletters (using tags that correspond to fields in your mailing list). Use personalization tags where appropriate.Use buttons where appropriate to make it easier for users to click on your key calls-to-action.Newsletters that contain very large image files can get flagged as spam by email programs (or take a long time to display correctly). Ensure that any images you add to your newsletter are not too large in size (for most templates, an image width of 600-800 pixels is usually best).Try to settle on one call-to-action (CTA) rather than lots of them - decide what you’d like your users to do and focus on writing copy that encourages them to do precisely that. ![]()
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